24th March 2010
Although Triumph motorcycles originally started life in 1902, the current incarnation of the company is celebrating its 20th birthday this year. And they've a big party planned for September...
Triumph's story is one of the major successes of British manufacturing in recent years. Following the bankruptcy of the Triumph Cooperative in 1983, rights to the name were bought by entrepreneur John Bloor. Mr Bloor, whose Bloor Holdings company is still the sole owner of Triumph Motorcycles Limited, developed an all-new range of bikes that were unveiled in September 1990 at the Cologne motorcycle show. From a six-model range and 2000 sales in 1991, the company's range has grown to encompass 17 models, with around 50,000 sales each year across more than 31 countries.
First established in 1902 and now based in Hinckley, Leicestershire, Triumph Motorcycles is currently the fastest growing motorcycle brand in the world. Producing around 50,000 bikes per year, Triumph is now the largest British automotive manufacturer in the country. The innovation and engineering passion which gave birth to the iconic Bonneville of the 1960s has today created a broad range of bikes suited to many motorcycle riders, including the striking 2.3 litre Rocket III, the unmistakable Speed Triple and the powerful Daytona 675.
After heading down some less successful avenues of experimentation, like the four-cylinder TT600, Triumph concentrated their efforts on three-cylinder and twin-cylinder machines. The current Bonneville family of retro models features seven interpretations of this parallel twin powered middleweight, including two cruisers amid the Thruxton and Scrambler types. While touring machines featured consistently in Triumph's first decade of production, those Trophy models have been dropped from the line-up. Their role has been filled by high-capacity heavyweight cruisers more suited to American tastes, and the high-riding Tiger 1050.
In recent years it is the 675 that has enabled Triumph to truly stamp its mark on the modern motorcycle landscape. In earlier years the company built litre-class sportbikes - famed for being extremely fast if not necessarily the best handling of the bunch -- but now the 675 Daytona is the only outright sportster in the 2010 range. After winning the Supertest 'King of the Supersport' crown for four successive years the Daytona's status has been further enhanced with the MAP Embassy Triumph team's victory in the 2008 British Supersport Championship.
Triumph currently employs around 1200 personnel worldwide and has offices in the UK, America, France, Germany, Italy, Japan, Sweden and Benelux, plus a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire and Thailand.
The 20th birthday party is scheduled for September 18th 2010 when the company will be putting on an unmissable festival to celebrate 20 years since the successful re-launch of this iconic brand. Riders of all marques are invited to enjoy a packed day of entertainment at the Mallory Park race circuit in Leicestershire, with additional activities scheduled to take place at Triumph's manufacturing facility nearby in Hinckley.
A full programme of on and off track activities will be laid on, with on track activities including a round of the 'Triumph Triple Challenge', special invitation races featuring Triumph's class-leading Street Triple and Daytona 675 motorcycles, plus shows from Triumph's professional stunt riders. Off-track, visitors will be able to view the latest range of Triumph motorcycles, together with a selection of some of the UK's best customised Triumphs. Key bikes from Triumph's history will also be on display, as part of a unique exhibition exploring 20 years of Hinckley.
On top of this, there will be a host of opportunities for visitors to ride the latest line up of bikes from Triumph's demonstration fleet, both on and off track, along with many other riding activities for visitors to enjoy. Those looking to kit themselves out with top quality riding apparel will be in for a treat at the Triumph Clothing and Accessories Megastore, where there will be a host of bargains waiting to be snapped up, plus a first chance to purchase items from the 2010 Autumn/Winter clothing collection.
Triumph's state-of-the-art factory, situated eight miles from Mallory Park, will be open for event visitors to take a tour of the fascinating facility where Triumph's motorcycles are made. The company has also promised a few exclusive surprises for fans making the trip to this special event and the party will carry on late into the night, with a full programme of live music planned.
Tickets for TRIUMPH LIVE are available via www.triumph-live.co.uk
See also www.triumph.co.uk
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